In this article, you will find a collection of various corporate mottos. You might have heard some of the more popular ones but I’m sure you haven’t heard all of them; especially the really great ones – or the pointless ones! Let’s find it out!
Many enterprises and corporations do not call their slogans corporate mottos any longer and the term of a corporate motto has changed within time; others include their slogans nowadays into their advertising campaigns, e.g. Nike’s “Just do it”, L’Oreal “Because I’m worth it!” or even in their product names, e.g. IBM’s “Thinkpad” and “Thinkcentre”.
Famous corporate mottos:
Ford – “Quality is job one”
IBM – “Think”
Google – “Don’t be evil”
Great Corporate Mottos:
Carnegie-Mellon University – “My Heart Is In The Work”
NSA – “Anything is possible, the impossible just takes longer”
Everton Football Club – “Only the best is good enough”
Adidas – “Impossible is nothing”
Apple Computer – “Think Different”
Honda – “The Power of Dreams”
Albert Ludwig University of Freiburg – “Truth shall set you free”
U.K. Special Air Service (SAS) Regiment – “Who dares wins”
Corporate Mottos and Slogans from Huge Companies:
In the following you can find corporate mottos of really huge and commonly known corporations and companies; some of these slogans are great, others might be misleading or are missing the point completely:
Dell – “Yours is here”
Fujitsu – “The possibilities are infinite”
Google – “Don’t be evil” formerly – “Search, Ads and Apps”
Intel – “Leap Ahead” and “Sponsors of Tomorrow”
KFC – “Finger Lickin’ Good”
LG – “Life’s Good”
L’Oreal – “Because I’m worth it” – [original: “Parce que je le vaut bien”]
MGM – “Arts for Art’s Sake” [original: “Ars Gratia Artis”]
Microsoft – “Where do you want to go today?”
McDonald´s – “I’m lovin’ it”
Nokia – “Connecting People”
Panasonic – “Ideas for life”
Macy´s – “Be everywhere, do everything, and never fail to astonish the customer.”
Above is a collection of some really great and inspiring corporate mottos as well as the slogans from some really huge and famous companies. Some of the mottos really miss the point, as they are not clear, focused or of any kind related to the company. The result of this is that the slogan is not effective and does not do much for inspiration (of employees and customers!). An effective corporate motto has not to be sweet, cute or super short. What important is that the slogan is related to the vision, objectives or aim of the company and creates sympathy with the customers of the company, which allows them to remember the slogan!
Slogans that are very famous
Microsoft´s old slogan “Where do you want to go today?” could have been the slogan of an airline or bus company, but it simply did not make sense for a regular customer * that had to sit at home on his PC to use Microsoft´s Software. (*we are speaking here of a regular person that hears or reads this slogan for the first time without digging into the meaning of it; we are not speaking of a marketing expert that has several hours to analyze the whole meaning of the slogan!).
Dell’s slogan “Yours is here”, which was part of an ad campaign, does neither evoke the customer’s emotions nor does it motivate Dell’s employees. I personally associate “Yours is here” with a bored guy of a parcel service that can’t wait to get my signature to deliver his next packages: “Yours is here, Mister! Can I get ya signature now?”
Do you have a favorite corporate motto? We’re excited to hear from you in the comment section below.
The article Famous Corporate Mottos was brought to you by Success Blog.
69 Comments
Nice collection! Very inspiring. I like best is Microsoft – “Where do you want to go today?” It’s just like saying…”Do you know where you’re going to?”
Thanks for the feedback! I’m glad you like the article! And oh yea, Microsoft’s “Where do you want to go today?” is great, indeed.
Ummm I just need some help with advertising and promoting my legal firm
Sure, just contact me via email to discuss the matter. You can reach me at service (at) planetofsuccess (dot) com.
Do you have any ideas that you could help me with on a Motto for a real estate team?
Hi Steve.. very nice article! and i love your slogans/motto..
I run a services company which provides services on Microsoft technology stack like DevOps, Application development, ERP, Mobility and Cloud (Azure) services. Any suggestion for my company slogan? Thanks Shesh
Yeah absolutely right C´est ! Microsofts corporal motto could have been better ;-))
“Anything is possible, the impossible just takes longer” might be the most inspirational of them 🙂
Hey icechen, you’re quite right, the slogan you named is fantastic!
Please my company is into general supply of goods and services and I need an attractive and a catchy slogan my company. Thank you
The right good at the right time.
Great article Steve! What are your suggestions for my company? We provide termite & pest control services to residentials & commercial clients.
Termite doomsday.
We come they go.
Leaving no bug behind.
HI STEVE CAN YOU SUGGEST SOMETHING FOR ALUMINIUM EXTRUSION
Extruding aluminum since 1999.
Thank you Steve that was indeed very prompt.
hahahaha lol
Great mottos.
Thanks Luke.
great article, Steve… what would you suggest for a IT services company ?
Providing the infrastructure for your success.
Really helpful article! Do you have any ideas for a business company that teaches students about entrepreneurship and business and lets them organize events for others (like something along the lines of “educating young minds…”?
Educating the next generation!
Shaping the minds of the future!
i am into phone(selling).what will be mine steve?
The phones that connect the world.
Connecting the world.
Bridging the distance.
Hi Steve, what would you suggest for my new born herbal pharma?
Perhaps: Herbs for your health!
Hi Steve
What would your suggest for my multi level marketing company of health and beauty product?
Thanks
Marketing done the right way.
Refining health products.
Your product, our marketing expertise.
Can you help with a slogan for my cleaning business I decided on the name Chosen Cleaners
Giving dirt no chance!
we are students we graduated from our Sec. school. So we created a group called “BESA” which means B.I.C.E Ex-Students Association so Need A Nice Motto which means slogan please!!!
Shooting for the stars.
Can you please help with a slogan for my branding/clothing shop
The finest linen for you.
Hi Steve,
My company is a financial consulting company and we are looking to have a short, concise slogan to show everyone we are better and faster. What would you suggest?
Hi Nick, feel free to contact me via email if you’re interested in my services.
Do you have a work email or could I contact you using the email found under “Contact us?”
Hello Nick,
yes, you can use that one. It’s service(at)planetofsuccess(dot)com
Looking forward to hearing from you soon.
Hi Steve, what would you suggest for my lease my company is into general supply of goods and services and I need an attractive and a catchy slogan my company. Thank you
Hi Thilagah, feel free to contact me via e-mail for an offer.
I want a slogan for my construction company
Hi we have this “production is our priority but quality comes first” i personally did not find it good however did not like the word but.
Hi Steve,
My company is into a various marine supply of goods & service provider and we are looking to have a short, concise slogan to show everyone we are better and reliable. What would you suggest?
High-quality marine supply since 1984.
Hey steve, I need a new moto for my new food store named (overloaded yummy’s)
Hey Steve, i have a new food store named (overloaded yummy’s) i need an attractive motto thanks………………………..
Hi Dear Steve,
first of all, thanks a lot for your really good article and your supporting,
next, if it is possible please help me to find a good slogan, what would you suggest for my company which manufacture Air & Gas compressors as well as Oxygen and Nitrogen generators.
Best Regards
Perhaps: all the gases in one place
would you suggest for a women empowerment organization a nice catchy slogan please
please suggest
Empowering the weak
I am in the beginning stages of creating a slogan and logo. Can you please help with a slogan for my jewelry business?
Sure, feel free to send me your budget per email. My email is service at planet of success.com
Hi Steve. I linked this article to my website as “a fun read on famous corporate mottos.”
I check my links every few months to make sure they’re still good. I’m really enjoying this thread!
Hi nick
need a slogan for my transportation and clearing company
Mine is using assistive technology to keep elderly people at home safer and longer. What would you suggest for mine?
Hi Steve,
Would you please suggest a slogan for my company. It’s a Software Development House for all type of requirements.
Thanks
Hey Steve,
Can you suggest us a good motto for our school’s IT club? and since we are in a hurry we would be pleased if you could help us ASAP. 🙂
Hey Steve.
I am an artist, I specialized In customize cloth,doing of banner etc
I need a motto for my business
I want to get in touch with Steve
what a great article. Steve, canyou help, what is your suggestion for an aerial apllication services company ? we’re doing spraying and/or fertilizing, we also the first in the region.
Thank you
Hi Steve, can you help to think of a motto for my company which involved in property development, hospitality and property management?
Hi Steve Kindly assist me come up with a Motto of my development organization.
Regards
Edwin
I run an insurance company for property and motor vehicles, could you suggest a slogan please
Have a save ride!
Hi Steve, i’m Huda …can i ask for your suggestion about our motto and slogan for our group project…we are in the making of our group assignment. We are been asking to open up a business that provides services such as photographer, video, consultation about the wedding and others..thank you for your concern.
Hi Steve! I’ve had a link to this article on my own site forever. But you should know that KFC retired its slogan earlier this year…thanks to The Virus.
Thanks for letting me know!